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How We Promote Âé¶¹AV

Awards, alumnae/i achievements, impactful research, Bryn Mawr's close-knit community, holistic student support, and student research opportunities are examples of content the Office of Communications and Marketing is interested in covering and highlighting to enhance the College’s visibility, affirm its relevance, and showcase the outcomes of a Bryn Mawr education to external audiences.

Awards, alumnae/i achievements, impactful research, Bryn Mawr's close-knit community, holistic student support, and student research opportunities are examples of content the Office of Communications and Marketing is interested in covering and highlighting to enhance the College’s visibility, affirm its relevance, and showcase the outcomes of a Bryn Mawr education to external audiences.

Promoting the College can be done in many ways and on many platforms. Some content may be best suited for a website article that allows for depth and context. Other content may have greater impact as a page on the website, a social media post that quickly engages a broad audience, or as a feature in the Alumnae Bulletin. These decisions are guided by the story’s likely audience, timeliness, and how it fits within our overall content strategy.

When considering what content to cover and how, the Office of Communications and Marketing looks at many factors: Does it support institutional goals or highlight our mission? Is it relevant to prospective students, alumni, or peer institutions? This page gives examples of some of the ways we present content. For more on editorial decision-making visit this page.

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Impactful Research

Research that generates meaningful contributions beyond the academic sphere—informing policy, practice, public understanding, or community well-being—while maintaining the rigor, curiosity, and foundational value that drive all scholarly work. Impactful research may address urgent societal challenges, shape new ways of thinking, or empower others to act. Coverage of impactful research often includes an article on the website and media outreach.

Example content and media coverage of impactful research:

someone making an online bet

Major Campus Events

Events like Commencement are more than single moments—they’re multi-day, multi-channel, and multi-format storytelling opportunities. Our coverage includes web articles, real-time social media posts, photography, video, and post-event features, all designed to celebrate the occasion, engage a range of audiences, and preserve the experience for the College’s historical record. Planning begins months in advance and often involves collaboration across departments to ensure the story of the event is told in a way that reflects its significance to students, families, faculty, and alumnae/i.

Profiles of Seniors Live Stream Post Event Roundup


 

Faculty and Student Research Collaborations

Faculty and student collaborations are among the signature experiences for many Bryn Mawr students and a key draw for prospective students. We're always looking to cover these collaborations, often with added photography and videography.

Example faculty and student collaboration content:

student and faculty in lab

VIDEO: May Day

Traditions and Student Life

The College's traditions and other aspects of student life connect today's students to alums and give prospective students a window into what it's like to be a member of the Bryn Mawr community. Our TikTok and Instagram channels, which often feature content made by current students, are great places for the College to connect with these audiences in fun and informal ways.

 

 

Bryn Mawr Alumnae/i Making a Difference in the World

Whether they’re advancing in their careers, championing causes, building community, or pursuing personal passions, Bryn Mawr alumnae/i have powerful stories to share. Published three times a year, the Alumnae Bulletin brings these stories to life. Pictured: Marianne A. Fray ’82, president and CEO of Maternity Care Coalition, who was featured in the Fall 2024 Alumnae Bulletin. See below for examples of Alumnae Bulletin content as well as the online version of one of our monthly alumnae/i newsletters.

Marianne Fray

Invited Lectures, Academic Events, Grant Funding

Speaking engagements, research grants, campus symposia, and professional and institutional recognition. These posts celebrate Bryn Mawr and our community members in various ways. Coverage can range from a web article to a LinkedIn post or inclusion in the weekly Lantern newsletter. See examples of each below.

 

Communications and Marketing

The Office of Communications and Marketing tells the story of Âé¶¹AV—clearly, consistently, and compellingly—to a variety of audiences. The mission of the Communications and Marketing Office is to promote awareness and recognition of Âé¶¹AV and its community of student scholars, faculty, staff, and alumnae/i.

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