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At Â鶹AV, we take pride in fostering a community of learners, scholars, and professionals who thrive on clarity and connection. But until recently, our web presence didn’t always reflect those values—particularly in the vast Inside Bryn Mawr section. This sprawling corner of our website houses individual sites for every department and office on campus. Over time, many of these sites evolved into digital catch-alls: document repositories, archives of outdated information, and dense link collections that obscured essential resources. 

Taking on a Big Project

When College Communications came under new leadership in 2022-2023, it was clear we needed a thoughtful, strategic approach to bring these pages back in line with best practices for user experience and content strategy. So we launched the Website Content Review project, a multi-year effort to reimagine how our internal sites serve our community. 

The project’s purpose was simple but ambitious: to help every department and office deliver clear, current, and user-focused content. That meant reducing clutter, prioritizing what matters most to audiences, and presenting information in an intuitive, consistent way. It also meant using analytics to move beyond anecdotal assumptions about what users need and instead make data-informed decisions. 

Our process for each website content review was collaborative from the start. We began by meeting with stakeholders in the department or office to hear their perspectives. What did they think is working well on their site? What frustrated them or their users? What was on their wish list for improvements? These conversations surfaced invaluable insights that guide our work. 

The Proof is in the Data

Next, we dug into analytics—often an eye-opening experience for site owners. Many were surprised to learn which pages consistently attracted traffic and which are seldom used.

Our team provided data-driven insights to campus partners and decision makers through regular analytics reporting, using including Google Analytics 4, Looker Studio, and Siteimprove. The dashboards we created shined a light on how visitors interacted with the website, identified the most effective content, and uncovered opportunities to improve user experience. By illuminating metrics like page views, traffic sources, and user behavior, our team used analytics to guide thoughtful, data-informed decisions that supported user engagement, enhanced accessibility, and aligned digital strategy with institutional goals and the College’s broader mission. 

For example, in some offices, PDF forms buried three clicks deep still drove the most visits, while long lists of archived newsletters saw little engagement. By combining these analytics with stakeholder input, we built a clear picture of what content deserved prominence and what could be restructured or retired. 

With these findings, we created a proposed revamp in our CMS's test environment. This wasn’t just a cosmetic update. We often re-architected the navigation, reformatted content in a more approachable tone, and trimmed the number of pages to avoid overwhelming users. Our goal was always to help website visitors find what they need quickly without sifting through outdated or redundant material. 

Registrar's Office

One of the standout projects we led was the revamp of the Registrar’s Office website. Before our content review, the site was text-heavy and organized in a way that assumed users knew exactly where to look. Important information about course registration and transcripts competed for attention with older policy documents. After the revamp, we streamlined the navigation into clear categories, added calls to action, and surfaced the most frequently accessed information right on the homepage. The results speak for themselves: analytics now show significant increases in engagement with the most important resources. 

The Registrar's Office section underwent the content review project in the Fall of 2023 and the revamped section was launched on December 7, 2023. Year-over-year data shows a 5.1% increase in active users despite a 72.3% reduction in number of pages.

Campus Safety

Another area that benefited enormously from our work was Campus Safety. Previously, critical details—like how to contact Public Safety, request an escort, or report an incident—were scattered across multiple subpages. We reorganized access to this content with a single, user-focused homepage with quick links, clear instructions, and emergency contact information prominently displayed. Today, the Campus Safety site is not only more accessible but also better aligned with the expectations of students, families, and visitors seeking timely assistance. 

The revamped Campus Safety section was launched in August 2024. Our analytics work showed significant increase in pageviews and active users year-over-year comparing Q1 and Q2 (January - June) 2024 to 2025. The number of pageviews increase 18.1% and the number of active users increase 11.1%.

Student Engagement & Academic Support

Similarly, our Academic Support and Student Engagement sites went from being lengthy archives to streamlined, approachable resources. The Academic Support site now guides students directly to tutoring, advising, and disability services without extra clicks. The Student Engagement pages emphasize involvement opportunities and upcoming events in a modern, visual layout that resonates with our campus community. 

The revamped Student Engagement section was launched in December 2023 and the revamped Academic Support section was launched in August 2024. Comparing Q1 and Q2 (January - June) year-over-year for each section showed evidence of more student usage after the website content review. Demographic data points to an increase in visitors from our primary on-campus, undergraduate student cohort through a 7.0% increase in female-identifying visitors, a 52.5% increase in traffic from 18-24 year-olds, and a 52.5% increase in on-campus traffic.